Yes, it is possible with Google Merchant Center. It’s a powerful tool that helps businesses boost sales by improving products’ visibility on Google Shopping and other Google platforms. However, before we start with Google Merchant Center, let’s take a look at a few of Google’s stats. 

Google has dominated the online search market, and no competitor can match its reach today. According to Statista, Google.com is the most visited website, with 85.5 billion average monthly visitors worldwide, and it also accounts for over 90% of online searches and web traffic. These stats indicate that if you fail to list your products on Google Merchant Center, you will miss the chance of accumulating the advantages of the world’s most visited website, where billions of visitors engage every month. 

But don’t worry! This is not going to happen. In this comprehensive guide, we have covered everything you need to know to list your products on Google Merchant Center. It includes what Google Merchant Center is, how it works, how it can help you boost your sales,  how it improves online visibility, steps to upload products, how to get approval and much more. 

Table of Contents

• What is Google Merchant Center?
• Platforms Where You Can Showcase Your Products Using Google Merchant Center
• What are the Advantages of Using Google Merchant Center?
• Google Merchant Center for Brick-and-Mortar Stores
• Tips to Optimize Your Google Merchant Center Listings
• Final Thought
• FAQs

What is Google Merchant Center? 

Google Merchant Center is a tool that allows businesses to create a Merchant Center account, upload products and manage information for free. It allows businesses to showcase products across Google’s various platforms. 

Google Merchant Center also provides an opportunity for sellers to boost their sales organically by providing detailed information about the products, including product names, description, pricing, availability, USP and others. 

In addition, businesses can reach out to even more potential customers through paid advertising by integrating a Merchant Center account with Google Ads. They can run Performance Max ad Campaigns to boost product visibility and sales more prominently and achieve goals. 

Add Google Merchant Center Front-end Image

Platforms Where You Can Showcase Your Products Using Google Merchant Center

Google Merchant Center allows businesses to make their products visible to a wide audience by tapping into Google’s extensive reach through its platforms. Let’s explore these platforms where businesses can promote their products by uploading products to Google Merchant Center.

• Google Search: Your product can appear in search results when customers search for similar products or type relevant keywords in Google Search.

• Google Shopping: You can see a dedicated ‘Shopping’ tab when you search for anything on Google. This is Google Shopping. When you upload your products and their information to Google Merchant Center, you get the opportunity to showcase your products on the Google Shopping tab, where visitors can browse and purchase products. 

• Google Images: In case someone is looking for similar images or searching using relevant keywords in Google Images search, your product can appear in search results and the customer can proceed to checkout from there.

• YouTube: You can promote your products on YouTube and target customers based on their interests and requirements with the help of  Google Ads Manager. 

• Google Lens: Users can discover products through image search. Google Merchant Center allows users to identify and purchase items that appear in searches when they search using Google Lens. 

• Google Maps: By listing your product on Google Merchant Center, you can showcase your products on Google Maps, which enables customers to find your physical store. In this way, businesses can reach out to customers in the area. 

What are the Advantages of Using Google Merchant Center?

For businesses looking to boost eCommerce sales and growth, Google Merchant Center brings several advantages. It allows businesses to list products for free, manage product information easily, increase product visibility, reach wider customers and more. Let’s break down the advantages of Google Merchant Center in detail:

• Free to Use Tool/Platform: Google Merchant Center is free to use. You can list your products simply by providing essential information, including name, pricing, description, UPI and more. In addition, you not need to pay additional charges such as listing fees, commissions and others. 

• Increase Conversion Rates: Google Merchant Center allows businesses to provide detailed information about their products which helps customers understand their products to make an informed purchase decision contributing to increased conversion rates.

• Increase Visibility: The platform helps businesses increase their products’ visibility by showcasing their products in Google search results and on Google’s other platforms, where buyers are actively looking for similar products.

• Targeted Advertising: Google Merchant Center allows merchants to reach out to more potential customers through targeted advertising. It can be seamlessly integrated with Google Ads which enables businesses to target specific keywords and customers who are actively searching for similar products.

• Advanced Performance Insights:  Google Merchant Center allows businesses to get detailed performance reports and analytics that help them analyze how their products and marketing campaigns are performing in Google Shopping and identify areas for improvement. 

• Seamless Integration: Google Merchant Center can be seamlessly integrated with other Google products such as Google Ads, Google Analytics and others. 

Google Merchant Center for Brick-and-Mortar Stores

Today, most customers start their shopping journey with an online search. If your store is not visible in search results, it means you have lost the opportunity to connect with potential customers. However, using Google Merchant Centre, you can make your physical store appear in Google searches. Shoppers can discover your store and in-store inventory when they search  ”product/store near me”. Google Merchant Center helps brick-and-mortar businesses increase their visibility and drive in-store visits. 

In addition, they can integrate with Google Ads to run Performance Max Campaigns and local inventory ads to drive more traffic. They can target local customers through ad campaigns more precisely with location-based targeting, demographic filters and more.

How to Set Up a Google Merchant Center Account?

You can easily set up your Google Merchant Center Account in just a few steps. It has an intuitive interface, streamlines navigation and is easy to integrate with other Google platforms to increase your sales and traffic. Let’s explore the steps to start your journey with Google Merchant Center effortlessly: 

Step 1: Create an Account

To create a Google Merchant Center account, you can sign in using a Google account. If you don’t have a Google account, then you need to create one. 

Once you’re signed in, the next process will start with following the instructions and providing details of your business including the business’s name, country, time zone, address, contact number, navigation link if available and others. 

Step 2: Verify and Claim Your Website or Business

Verifying your website in Google Merchant Center is crucial to prove that the ownership belongs to you and control over your online presence. 

For businesses with an online presence, the HTML tag method is a common method to verify their website.  In this verification process, Google provides a meta tag that you need to add to your website’s code to verify your website with Google Merchant Center. 

For businesses with no website URL, brick-and-mortar stores can verify their business presence using their Google My Business Account (GMB Account). 

However, several more verification methods are also available. To learn more about verifying and claiming your website, click here

Steps to Verify Website on Google Merchant Center: 

Step 1: Sign in to your Merchant Center account.

Step 2: Click the tools icon (from the navigation menu)

Step 3: Select Business information under the tool section 

Step 4: Click on the Website tab.

Step 5: Enter the domain URL (starting with http:// or https://) 

Step 6: Click Continue and select one of the available options to verify your website.

Step 3: Set Up Shipping and Returns Policies

The next step involves setting up shipping details and returns policy, crucial for an enhanced customer experience, building trust, and boosting confidence. 

When you clearly define shipping options, cost and delivery timeline, you help customers make an informed decision before making a purchase. In addition, a transparent return policy boosts customer confidence. 

Step 4: Provide Sales TAX, VAT or GST Information: 

Sales TAX, VAT and GST are legal considerations. Customers can also get more clarity on payment by checking the details. Therefore, it is mandatory to add the TAX, VAT or GST details in Google Merchant Center. However, charges may vary depending on your country, location, product type and so on. 

Most importantly, the TAX setting in Google Merchant Center is only applicable in the US. However, countries other than the US charge VAT or GST. Therefore, ensure submitting details accordingly to the Google Merchant Center Product Feed.

Step 5: Select Checkout Process 

Customers who find a product on Google’s platforms are redirected to the merchant’s website. Google Merchant Center provides two main options to redirect customers to the checkout page. The first one is at account level redirection which is a single checkout URL for all eligible products and the second one is product-level redirection that allows merchants to specify a unique checkout URL.

Step 6: Add Your Products

The next step is product listing to Google Merchant Center. This process requires providing details of your product in an organized manner so that Google’s platform can easily access all the details. You can either upload products one by one or in bulk using a product feed. 

The product information you submit is required product name (Title), description, price, PUIs (Product’s Unique Identifier), image, availability, category and many more. To learn more about product data, click on the Google product data specification guide

Don’t forget to ensure the file format and attributes comply with Google’s Product data specification requirements when uploading product information. However, once you have submitted your product data, Google Merchant Center reviews your data for authenticity and compliance with its policies. Therefore, be careful when providing product details. 

You can list products in several ways: 

• Data can be fetched from your website if you have structured data markup (schema.org) implemented. 
• Integrate with eCommerce platforms and sync data
• Upload in bulk using Google Sheet template (Google Feed)
• You can manually add products one by one
• Connect with the Merchant Center API

Step 6: Submit and Verify Product Data

The next important step is product verification for approval. Google Merchant Center verifies data you have submitted for its accuracy, authenticity, and whether it complies with its policy or not. Once the verification process is completed and your products are approved, they can start appearing on Google’s platforms. 

In case any issue is addressed, you will get an update via email. Be active on your email and try to resolve issues reported by Google to get approval for your products

Ensure you review Google’s policy before you submit your product feed or products for approval.

Step 7: Link Your Account with Google Ads (Optional)

If you want to run paid campaigns to reach out to more potential customers, you can link your Google Merchant Center account with Google Ads. This will enable you to create paid campaigns to increase your products’ visibility and advertise them across Google’s platforms including Google Shopping.   

Steps to create and link a new Google Ads account in Google Merchant Center

Step 1: Sign in to Merchant Center

Step 2: Click on the Settings and Tools Icon 

Step 3: Click on the Apps and Services Section

Step 4: Select Add Service

Step 5: Select Google Ads and Click Next

Step 6: Select New Account and Update Details, then select Next

Step 7: Click Link to Link Merchant Center Only

Steps to link your pre-owned Google Ads account in Google Merchant Center

Step 1: Sign in to Merchant Center

Step 2: Click on the Settings and Tools Icon 

Step 3: Click on the Apps and Services Section

Step 4: Select Add Service

Step 5: Select Your Google Ads Account that You Want to link

Step 6: Select Link to Merchant Center Only and then select Link

Tips to Optimize Your Google Merchant Center Listings

Your product data decides how your listings will perform across Google’s platform. No matter whether you are running a paid campaign or looking for organic results, product data optimization matters the most for optimum results. By maintaining quality in product information, you can increase the chances of success for your listings, ads or any other marketing campaigns. Here are the tips that you can apply to optimize your product data on Google Merchant Center.

• Understand Your Customer: 

Customers are more likely to make a purchase when they relate to the products. Therefore, by understanding your customer, you can plan content, offers, and designs according to their preferences. 

• Provide Accurate Product Information: 

Provide data in an organized manner with all the necessary details according to the data feed. This will make data easily accessible for Google Merchant Center and other Google platforms. 

Accurate and Detailed Product Data Include:

• Product ID: Unique identifier for each product.
• GTIN (Global Trade Item Number): Essential detail required for accurate product identification on Google Merchant Center.
• Product Title: Containing product and brand name, relevant keywords and key features. 
• Description: Provide detailed SEO-friendly descriptions that are primarily focused on products’ USPs. 
• Price and Availability: Ensure updated product pricing to avoid bounce rate and customer disapproval.
• Tax and Shipping Details: Provide clear Tax and shipping details, including costs and delivery timeline, so that customers can make an informed decision. 
• Product Category: Use Google’s predefined categories accurately. This will boost your product’s performance across platforms. 
• High-Quality Images: Provide high-quality image links. 

Learn more about data accuracy

• Highlight Product’s USPs: 

Unique selling proposition sets your product apart from your competitors. You can highlight them in content, images and ad campaigns to attract customers.

• Ensure Data Matches on the Landing Page: 

Ensure your product details match the data available on the landing page. Don’t confuse and frustrate your customers by mismatching data on different platforms. It is preferred to use the same title, description, USPs and other essential information to keep your customers engaged and relevant.

Final Thought

Google Merchant Center can be an exciting tool for businesses that want to attract millions of shoppers who search for products on Google. It offers features and functionalities similar to the eCommerce platform most businesses are used to. However, by using Google Merchant Center, you can reach out to more potential customers and drive sales.  

In the above guide, you have gone through all the details and essential information that can help you boost sales using Google Merchant Center. If you are looking for technical support or guidance to grow and boost your eCommerce sales with Google Merchant Center, you can connect with experts from Diggiecorp. We have helped a number of startups, SMBs and enterprises drive success and growth across diverse industries. 

FAQs

Q 1. Is Google Merchant Center free?

Ans. Yes, Google Merchant Center is free to use. It allows businesses to upload and manage product information without any charges. 

Q 2. What is Google Merchant Center used for?

Ans. Google Merchant Center is a tool that allows businesses to upload and manage product information to showcase them across various Google platforms. It enables businesses to drive more sales, leads and revenue by reaching a larger audience base. 

Q 3. How long does it take to set up Google Merchant Center? 

Ans. You can create a Google Merchant Center account in a few minutes or hours. However, uploading product and related information may take hours to days depending on your inventories. 

Q 4. What is a Google Merchant Center feed?

Ans. A Google Merchant Center feed or product data feed is a sheet that helps store data in an organized manner so that Google Merchant Center and other Google platforms can understand and access data.

Q 5. How to get my listings approved on Google Merchant Center?

Ans. To get your listings approved on Google Merchant Center easily, you need to ensure your data is accurate, complete and aligns with Google’s guidelines and meets all necessary standards. 

Q 6. Can I integrate Google Merchant Center with my existing eCommerce platform? 

Ans. Yes, Google Merchant Center allows integration with several eCommerce platforms. 

Q 7. How to link Google Merchant Center with Google Ads?

Ans. You can link Google Merchant Center with Google Ads by following the steps below: 

Step 1: Sign in to Merchant Center

Step 2: Click on the Settings and Tools Icon 

Step 3: Click on the Apps and Services Section

Step 4: Select Add Service

Step 5: Select Your Google Ads Account that You Want to link

Step 6: Select Link to Merchant Center Only and then select Link

Q 8. Can I use Google Merchant Center without a website?

Ans: The Google Merchant Center journey typically begins with website verification. However, brick-and-mortar businesses can use Google Merchant Center without a website by following certain guidelines.

Q 9. How can I measure the success of my Google Merchant Center campaigns? 

Ans. You can measure the success of your Google Merchant Center campaigns by tracking key metrics like clicks, impressions, conversion rate, and more.

The post A Guide to Boost eCommerce Sales with Google Merchant Center appeared first on Diggiecorp Blog.

Marketing means promoting your business to potential customers. Earlier, marketing was entirely offline; businesses reached out to customers through posters, banners, newspapers, magazines, radio and TV. But today, marketing channels and strategies have been entirely transformed into digital. 

Businesses are now focused on digital marketing as more people spend most of their time visiting several platforms and using the internet. They can easily plan, target and interact with customers online through digital marketing strategies. One of the most significant advantages of digital marketing is that businesses can target customers more precisely, which is nearly impossible in traditional marketing. In digital marketing, businesses make data-driven decisions that contribute to higher ROI (Return on Investment) than in traditional marketing. 

However, not all companies or businesses have their in-house digital marketing team. Therefore, they hire leading digital marketing firms. These firms help them achieve their business goals. They enable businesses to generate leads and revenue through personalized and effective digital marketing strategies. So, let’s explore the list of top digital marketing companies to hire in 2026 in this blog. 

However, before we dive deep into the blog, take a look at the stats of this booming digital marketing landscape: 

• The global digital marketing market is projected to reach around $1.3 trillion by 2033.
• Online ad spending surpassed $790 billion in 2024.
• Digital channels now account for 72.7 percent of worldwide ad investment.
• Digital platforms like Facebook and Google are dominating the worldwide advertising market. 

What Does a Digital Marketing Company Do?

Digital marketing companies help businesses in many ways. In short, they help businesses define digital and innovative ways to promote their brand, target potential customers, increase lead counts and generate revenue. The best digital marketing agency properly plans and executes personalized strategies through in-depth research and analysis to achieve business goals. Let’s explore services offered by digital marketing companies: 

• SEO (Search Engine Optimization): SEO helps increase online visibility and drive organic traffic to your website. Digital marketers target relevant keywords in content to rank higher in search engine results pages (SERPs).

• Pay-per-click (PPC) advertising: Digital marketing agencies help businesses create PPC (pay-per-click) campaigns and minimize CPC (cost-per-click). They analyze keywords, targeting channels, and other aspects to improve the performance of PPC campaigns and achieve higher ROI.

• Social Media Management: They help businesses build brand awareness by engaging with the audience on social media platforms like Facebook, Instagram and YouTube. Digital marketing agencies craft engaging content following social media trends and interact with relevant audiences through videos, shorts, creative images and more. Also, connect brands with influencers to boost their online presence and sales. 

• Content Creation and Influencer Marketing: Content creation and influencer marketing are key to engage and attract customers. These marketing strategies help businesses make their audience aware of products or services in the form of blogs, articles, videos, short content, reels, graphics, creative social media posts and more. Especially, influencers who are either industry experts or people with good connections play a significant role in building trust and promoting brands, products or services.

• Email Marketing: Email marketing is a powerful tool for marketing strategies that offers instant results. This marketing approach brings several significant advantages, such as higher open rate, cost-effectiveness, high ROI, authenticity, trust building and helping businesses drive sales through targeted, personalized campaigns. In addition, email remains a valuable channel for delivering detailed information and building a brand’s authenticity.

• Landing Page Optimization: SEO agencies help you optimize landing pages that ultimately boost conversion rates, enhance customer experience, improve ranking and increase the overall website’s performance. A well-optimized website reduces bounce rates and makes your platform user-friendly to its visitors. In short, landing page optimization requires various techniques to establish a balance between content, design, functionality and more.

Best Digital Marketing Companies in 2026 

Digital marketing companies play a significant role in boosting a brand’s online visibility. They help brands establish a strong online business presence. They plan and execute several marketing strategies following the latest trends to help businesses achieve their goals. If you are a business looking for top digital marketing companies in 2026, here you can explore the list. They are all known for offering the best digital marketing services and tackling diverse business needs.

1. Diggiecorp
2. Ignite Visibility
3. SmartSites
4. Digital Silk
5. WebFX
6. Intero Digital
7. KlientBoost
8. Growth Hacker Digital
9. JumpFly
10. SEO Discovery

1. Diggiecorp 

When looking for the top digital marketing company, you can consider Diggiecorp as one of the best digital marketing service providers. The company enables businesses to transform digital challenges into growth opportunities. Diggiecorp has served the digital landscape for more than two decades and has empowered businesses of all sizes including startups, SMBs, enterprises and unicorns.

What makes the company stand ahead from the competition is that it focuses on businesses’ unique requirements and crafts tailored marketing strategies. The process begins with understanding your business, analyzing the industry, researching competitors, evaluating requirements and a few more steps to craft personalized digital marketing strategies based on data and reports. Furthermore, Diggiecorp also assures you of connecting with a team of top digital marketers who can help your business drive sustainable growth and achieve incredible milestones.

In addition to all the above, their invaluable expertise in diverse industries and ability to pursue trends make them a preferred choice for businesses with unique marketing needs. Therefore, if you are one of the businesses that is looking for a top digital marketing agency that can take care of all your digital marketing needs, you can get in touch with Diggiecorp. 

Services Offer: 

• Search Engine Optimization (SEO)
• PPC Marketing Services
• Organic Marketing
• Social Media Marketing Services
• Content Creation and Marketing
• Email Marketing Services
• Video Marketing
• Influencer Marketing
• Website Optimization 
• Conversion Optimization
• Branding and Promotions
• eCommerce Marketing 

Team Size: 

• 200+ Experts 

Avg. hourly rate: 

• $25 – $49/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 2004

Location:

• Mohali, India 

2. Ignite Visibility

Ignite Visibility is one of the well-known digital marketing agencies that offers effective digital marketing services. Their result-oriented approaches and innovative marketing strategies help businesses drive success and growth. 

Ignite Visibility offers specialized SEO, paid marketing, email marketing and social media marketing services for a diversified industry. They primarily focus on building long-term relationships with their clients. Specifically, their client-centric approach helps them build strong connections. 

They have a team of top digital marketers who help businesses succeed with their data-driven marketing efforts. Currently, Ignite Visibility is serving 150+ clients with its digital marketing services. 

Services Offer: 

• Search Engine Optimization (SEO)
• Paid Media
• Social Media Management
• PR Link Building
• Email Marketing
• Content Content Creation
• Analytics and Reporting

Team Size: 

• 200+ Experts 

Avg. hourly rate: 

• $100 – $149/hr

Clutch Rating:  

• 4.8/5

Founded in : 

• 2012

Location:

• San Diego, California

3. SmartSites

SmartSites is a top-rated US-based digital marketing agency known for its expertise and industry knowledge. Their valuable insights and marketing recommendations help businesses drive growth with less marketing effort. 

SmartSites helps businesses acquire more leads and sales through effective marketing strategies and smart execution. They foster transparent communication and streamline marketing approaches according to your business needs. 

If you are one of the businesses who is looking for the best digital marketing company that can collaborate and promptly address your marketing needs, then SmartSites can be one of the options to choose. 

Services Offer: 

• Search Engine Optimization
• Pay-Per-Click Advertisement 
• Email and SMS marketing 
• Social Media Marketing 
• Web Designing

Team Size: 

• 300+ Experts 

Avg. hourly rate: 

• $100 – $149/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 2011

Location:

• NJ, United States

4. Digital Silk

Digital Silk is another leading digital marketing agency that helps businesses build and grow their brands online. They provide effective digital marketing solutions to improve engagement and drive growth. Experts from Digital Silk closely collaborate and work with their clients to achieve optimal results. 

Digital Silk offers wide and best digital marketing services to help businesses boost their website’s ranking and online visibility to potential customers. However, they are more likely to focus on creating custom websites in order to drive organic results. From designing a website to developing marketing strategies, Digital Silk offers complete solutions to its valuable clients. 

They have a team of highly skilled developers, digital marketers, strategists and branding experts who guide you all the way to achieve your business’s goals effortlessly. 

Services Offer: 

• Integrated Marketing Services
• Search Engine Optimization
• Social Media Marketing
• Consulting Services
• Before & After Designs

Team Size: 

• 100+ Experts 

Avg. hourly rate: 

• $100 – $149/hr

Clutch Rating:  

• 5/5

Founded in : 

• 2015

Location:

• New York City, NY 

5. WebFX

WebFX is one of the renowned digital partners for businesses seeking the best digital marketing agency. The company holds a reputation in the digital landscape for offering extensive digital marketing services worldwide. Their professional services help businesses increase online visibility, reach and brand awareness, contributing to revenue generation from acquiring quality leads. 

WebFX has a team of 500+ experts who have been serving this industry for nearly three decades. They craft data-driven custom omnichannel marketing strategies to hit your business’s goals. They keep following trends and planning for long-term results.  

Therefore, for businesses looking to boost their online presence by ranking their website top in the search engine results, WebFX can be the top digital marketing company for them. 

Services Offer: 

• SEO Services
• PPC Services
• Content Marketing Services
• Social Media Services
• Web Design Services
• Digital Advertising Services

Team Size: 

• 500+ Experts 

Avg. hourly rate: 

• $100 – $250/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 1995

Location:

• PA, United States

6. Intero Digital

Intero Digital is a US-based digital marketing company. This firm has been serving the digital landscape for more than two decades and helping businesses achieve remarkable growth.

Intero Digital primarily focuses on offering cutting-edge technologies to streamline marketing operations and drive success. It offers a wide range of digital marketing services to help clients access expertise through each step of their digital journey. They have been empowering businesses worldwide by increasing their online visibility and organic reach. 

With a team of 400+ marketing professionals, Intero Digital is now one of the fastest-growing digital marketing agencies in USA that promises consistent results for online businesses. 

Services Offer: 

• Search Engine Optimization
• Paid Marketing 
• Social Media Marketing 
• PR and Content Marketing
• Branding and Creative Marketing

Team Size: 

• 400+ Experts 

Avg. hourly rate: 

• $100 – $149/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 1996

Location:

• Colorado, United States 

7. KlientBoost 

KlientBoost is one of the other top digital marketing agencies that help businesses get optimal results. They craft personalized and required marketing strategies to get wholesome outcomes. KlientBoost fosters transparent communication and detailed reporting that provides more clarity on growth and performance. 

They help businesses generate quality leads and increase conversion rates by targeting potential customers through their targeted marketing campaigns. Their expertise in paid marketing and conversion optimization enables businesses to achieve higher ROI. 

Experts at KlientBoost craft tailored marketing strategies to easily fit the business’s unique needs. This digital marketing agency has an excellent performance track record and has helped clients from diverse industries. 

Services Offer: 

• Paid Marketing 
• Search Engine Optimization 
• Conversion Optimization 
• Email Marketing

Team Size: 

• 200+ Experts 

Avg. hourly rate: 

• $100 – $149/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 2015

Location:

• CA, United States

8. Growth Hacker Digital 

Growth Hacker Digital is India’s prominent digital marketing agency that helps businesses partner with growth. The company has proven its brilliance in digital marketing over the years and has won several awards. Growth Hacker Digital stands ahead of the competition with its strategic and innovative digital marketing ideas. This leading digital marketing agency helps businesses optimize platforms, drive targeted traffic, increase conversion and retention rates and more. 

This agency was started in 2017, but due to its specialization in performance marketing, the company has listed its name among the top digital marketing agencies. 

Growth Hacker Digital helps startups, SMEs and enterprises achieve their objectives by catering to their marketing needs. This marketing company is a preferred choice for businesses looking for a trusted agency and sustainable growth. 

Services Offer: 

• Search Engine Optimization 
• Organic Marketing 
• Performance Marketing 
• Google ads and Analytics
• Web and AI Development

Team Size: 

• 50+ Experts 

Avg. hourly rate: 

• $25 – $49/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 2017

Location:

• Bengaluru, India 

9. JumpFly

JumpFly is among the list of top digital marketing companies that help drive success. They have a team of qualified experts in diverse domains to offer personalized digital marketing solutions to their clients. In this competitive and changing digital world, JumpFly can be one of the trusted partners for businesses to achieve their desired goals. 

Experts at JumpFly understand the business’s needs and are well-versed in helping brands reach their target audience. They are offering the best digital marketing services to businesses of all sizes. 

JumpFly’s streamlined digital marketing services enable businesses to experience optimal performance across organic and paid marketing campaigns. Whether it is a startup, SME or an enterprise, JumpFly comes with the right approaches and strategies.

Services Offer: 

• Pay Per Click Marketing (PPC)
• Search Engine Optimization (SEO)
• Paid Social Media 
• Advertising for Amazon 
• Creative Media Strategy

Team Size: 

• 50+ Experts 

Avg. hourly rate: 

• $50 – $99/hr

Clutch Rating:  

• 4.9/5

Founded in : 

• 2003

Location:

• IL, United States

10. SEO Discovery

SEO Discovery is another award-winning digital marketing agency that offers marketing solutions for businesses of all sizes, including startups, SMEs and enterprises to achieve their online rankings. With a team of highly skilled digital marketers, SEO Discovery has built its reputation among India’s best digital marketing agencies.  

SEO Discovery helps businesses grow on different marketing channels by offering unique and well-planned digital marketing strategies. In addition, to make your marketing effort more fruitful, they closely review data, analytics and insights.  

They offer a wide range of digital marketing services to help businesses meet their objectives through organic and paid advertisements. SEO discovery works with businesses from diverse industries, including healthcare, hospitality and real estate.

Services Offer: 

• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Social Media Marketing
• Content Creation and Digital PR
• Conversion Rate Optimization (CRO)
• Email Marketing

Team Size: 

• 200+ Experts 

Avg. hourly rate: 

• $25/hr

Clutch Rating:  

• 4.7/5

Founded in : 

• 2007

Location:

• Mohali, Punjab

Final Thought

Today, businesses need an online presence as everything is going digital. People are shifting online for almost everything they are looking for. Online shopping, booking hotels, cabs, tickets, playing games, streaming videos, ordering food and many more. Therefore, your business needs an online platform. However, a website or any other platform will not be enough for your business to succeed. It will be needed to increase online visibility, brand recognition, a loyal customer base, and more. That’s where the role of a digital marketing agency begins. 

A digital marketing company does not just help you build your online platform, such as a website, mobile or an eCommerce marketplace, but helps you boost your online presence and generate leads and drive sales. Diggiecorp can be one of the best digital marketing companies for boosting your online business presence.

The post Top Digital Marketing Companies in 2026 appeared first on Diggiecorp Blog.

The newfangled trend for eCards or eGreetings began when people became aware and tried to save trees. In every household, nine out of ten people buy cards every year, and the industry is a source of income for many.

Despite the challenges, business owners knew they catered to the sentiments of customers. Since the traditional times, greeting cards hold a special value as they are a part of the ingrained culture, an ideal way for expressing feelings and exchanging emotions.

Putting an end to the assumptions and myths, businesses thrived and connected with millennials who took the use of eGreetings to another level. Due to its creativity, the eCard business has been capable of attracting entrepreneurs. Diggiecorp did in-depth research and gathered exclusive insights as to what the future holds for greeting card businesses.

Rise of Digital Age and eCards Business

A number of businesses excelled that offered more customized content on greeting cards. To resolve the environmental concern, the industry opted for cards made of recyclable paper. With the digital revolution, an unsaid rule prevailed – businesses without an online presence were not successful. eGreeting businesses provide customizable cards so that people can share their wishes/ thoughts for someone’s special days.

Market Segment

With the two channels of distribution, online and offline, the greeting card market is segmented into two types:

Seasonal Greeting Cards

Seasonal greeting cards are widely popular among people to send greetings on special occasions. There are a different variety of cards available for Christmas, Halloween, Easter, etc., that are exchanged, among people worldwide.

According to the greeting card association, Christmas cards are one of the most popular seasonal greeting cards purchased widely with Valentine’s Day card and mother’s day card in the second position.

Also Read: Holiday-themed Business Ideas for Entrepreneurs

Everyday Greeting Cards

Everyday greeting cards are the day to day greetings we send to our loved ones. The cards for someone’s housewarming celebration, birthday, morning wishes or sympathy.

Role Of Millennials

According to research by Hallmark Cards, millennials, born between 1981 and 1999, representing nearly 20 percent of the dollars spent on greeting cards and are growing their spending faster than any other generational segment.

Millennials have been obsessed with the digital forms of communication and are looking for personalization, especially when it comes to wishing someone for a special occasion. Greeting cards have come back in trend as it takes more than a few keystrokes and emojis to send it out.

The eCard business is all about making an emotional connection with people and greeting cards are part of the culture in countries like the United Kingdom, USA, and more. Targeting the peculiarity of human nature, it is a great opportunity for entrepreneurs to start their online business.

Top Players

With the rise in online stores, the foot traffic in the offline stores became less as it only served the people with the last-minute rush. The below-listed players are an inspiration in the greeting card industry. Their uniqueness and marketing ideas lead them to profitability. At Diggiecorp, we did a detailed study of the following websites that cater to customized greeting cards:

LovePop

The concept of starting the business in card making came into the mind of the founders Wombi Rose and John Wise while they were on a trip to Vietnam. The owners got inspired by the paper art form of Kirigami and immediately thought of starting their business.

The idea of turning the art form into business helped them reach new heights. The unique trend of pop cards gave them recognition among the other competitors.

Postable

It becomes a hectic task for customers to deliver the greeting cards to their loved ones as first they order the card online which gets delivered to their address. They then mail the greeting card to the original recipient of the card.

Postable takes the lead and makes it easy for the customers to send more personalized cards. It liberates you to add a message or story with handwriting fonts to make it more realistic. Postable mails the card for you at different locations. The average estimated revenue generated by postable is estimated at $6.1 million.

Hallmark Cards

Hallmark has the biggest collection of greeting cards for all occasions. The business is estimated at $4billion in revenue generation. It has a wide variety of occasions, languages, the tone which you can select to order the cards online, and more. They have a blog section where different creative ideas related to the greeting cards are described.

American Greetings

American Greetings designs and manufactures greeting cards. It is a huge distributor of cards wherein customers can pick a card from a variety of eCards and paper cards for all occasions. With annual revenue of $2.9 billion, they also sell their online gifts along with paper wraps and other materials for birthday decorations. Somewhat similar to Hallmark, they also assist the customer with different guides for different occasions.

Paperless Post

It is one of the known names in the online greeting card business. Paperless Post offers design-driven online and printed stationery, cards, invitation, and custom cards. It was the first company that launched printed stationery in 2012 and has raised $12.4 million in capital to date.

It is a popular online business that has partnered with designers like Kate Spade New York, one of the leading brands in accessories and handbags. Their new service of flyers is something customers appreciate which has shareable links that can be sent via any platform. It makes sharing of the card easier and reduces the trouble of sending it via mail.

There are still diverse features that can make the startups in this segment different from the rest. To get the attention of the target audience, entrepreneurs need to be more creative and deliver the services as promised.

Revenue Channels

Selling Of Cards

Online cards sold are a direct source of revenue for the business owner as the price of the card varies from the actual price of production. Apart from these additional services like customization also adds to the revenue of the online business.

Monthly Subscription

Customers shop cards occasionally and seasonally. A monthly or yearly subscription can provide benefits to customers as well as the business owner. The benefits included in the monthly subscription plan helps to attract customers towards the business.

Also Read: Which Revenue Model Will Be Ideal For Your Online Business?

Feature List

Every entrepreneur that makes its debut in eGreeting segment should make sure they have done their research and homework. The following is the list of website features that will help you gain deeper insight into the industry:

Reminders

As it is evident, the more user-friendly the site is, the more it helps in conversion. Therefore personalization is the key to success. This feature allows users to select the exact time and date on which the card should be delivered. This feature is important to remind if you skip any occasion amidst work.

Address Book

An additional feature for the convenience of the user would be an address book, which allows the customers to add as many addresses as possible. They can name a specific address according to the person making it easy for the customers to send mail in bulk to their loved ones.

Schedule A Greeting Card

Depending on the country, state, or city where the greeting card has to be delivered, you can schedule the delivery of greeting cards prior to the occasion. This helps in sending the cards in a more organized and effortless manner.

Send A Paper Card

Millennials prefer sending personalized messages and paper cards on special occasions. Therefore ‘send a paper card’ feature allows the users to send a card with a private message on it. As most of the cards have messages that are filled with emotions and do not resonate with the person receiving the card, sending a paper card with a personal message is manageable.

Hire A Writer/ Calligrapher

Paper cards have been liked by people as it is more personal than the eGreetings. millennials are liking the concept of paper cards as they are able to send messages in a more personalized way.

To add emotions, these online greeting card businesses can hire writers and calligraphers to give the card a touch of authenticity and to make it more realistic for the customers.

Affiliates/ Refer A Friend

In such a competitive business world, creating awareness for the brand becomes important. Affiliates help to promote and sell the products. The “Refer a Friend” feature can help to inspire more users to talk about your brand which effectively helps in the growth.

CSR Program

This is a branding concept that enables a business owner to give back to society while indirectly spreading awareness about their brand. This program also assists in fundraising that helps the community for a particular cause.

Shop Now/ Find A Store

The online businesses have partners that make it easy for them to function and generate revenues. This feature helps customers to avoid a last-minute rush and get the card/gift when they need the most. With the help of this feature, customers can straight away find a store and get the same card they are looking online. This makes the experience and card buying journey of the customers effortless.

Categories/ Products That A Card Customization Website Should Cater To

Apart from offering the basic holiday cards, below are some unique categories that the online card customization website should cater to:

Custom Photo Cards

Cards with messages and fancier appearance are gaining popularity among people. The online card businesses give control of creativity to the customers and allow them to design and add elements to their cards.

Customized Envelopes

With customized cards, people demand customized envelopes too. Therefore the online website should also provide the facility of getting personalized cards printed. The envelopes are widely popular for marriage cards, Christmas cards, etc.

Gift/ Gift Wraps

Along with greeting cards, entrepreneurs can benefit from offering customized gifts online. Taking into account human behavior, it can be expected that after buying cards the customer might want to buy gifts as well to go along with the card.

What’s New in eCards Business?

Cards For Blinds

Understanding how diverse the audience can be and by not leaving any customer segment untouched, business owners came up with the cards for the blind. Such cards were appraised for such thoughtful effort.

Sound Greeting Cards/ Personalised Music Cards

The business owners knew the true essence of giving cards. The culture, the human value, the sentiments are associated with the cards. With the help of technology, businesses came up with a new idea of presenting the sound cards which have music or sound as people would open their cards. These cards have the power of words to help the emotions. Sound greeting cards provide the facility to record and add the voice of your loved ones in a card along with the other traditional songs.

Eco-Friendly Greeting Cards

Nowadays the customers are more inclined to green initiatives with eco-friendly greeting cards and products. Most of the businesses focus on this concern of environment and gives priority to the eco-friendly greeting cards. Eco-friendly cards cannot be considered as the latest trend, business owners have been inculcating the idea of eco-friendly cards in their businesses.

The Future Of Online Greeting Card Industry

Technology complements the greeting card business as it helped them to stand out from the crowd and reach the valuable customers. In order to be recognized in this industry entrepreneurs should nurture their relationship with valuable customers.

Look around and see how your family and friends react to cards. It’s their reaction that is empowering and keeping the card industry alive. Agreeing with the fact that so many entrepreneurs think eCards business is complex, but understanding the behavior and offering uniqueness to the customers may become a competitive advantage. It’s a great opportunity for entrepreneurs to combine the card, artwork, gifts, and customizable content in their offerings.

The post Online Greeting Card Business – Role Of Millennials and Website Features appeared first on Diggiecorp Blog.

Online presence is not only about having websites and social media accounts for your business but also about how the brand’s reputation is online.

It has become immensely crucial for small businesses and white-collar professionals to manage their reputation, as it affects their business directly. Managing online reputation involves social listening, actively participating in customer interaction, and includes proactive roles.

Therefore it has become necessary to have an Online Reputation Management (ORM) strategy or an ORM agency to handle your brand reputation online.  It allows businesses to look through a digital window, which evinces the avenues to improve and grow.

How to increase the reputation of your online business?

Ask your customers to write a review

What is worse than a negative review of you or your business online? Think! It’s not having a review at all.

Negative reviews are not always bad. If your brand has all the good reviews, the customer might not believe them at all. Negative reviews can be overpowered by positive ones.

Now the main question is, how do we encourage customers to write reviews for you or your business?

There are various methods to generate user reviews, some of which are listed below. Make sure you capture the attention of users to give you a review.

1. Email
2. In-App popups
3. Feedback prompt
4. Offline

An example of how an Uber Driver is encouraging customers to rate them. A message like this ensures that a customer rates the driver.

Expand your presence

Think extensively about your business and which platform people are more likely to use to search for you on the internet. You need to find out where your target audience is present and then leverage the power of social media channels. 

Most businesses and professionals have their presence on Facebook and thinking that it is enough, is a big mistake! Users rely on all types of websites to gather reviews.

• Yelp
• Facebook
• Google
• Trip Advisor
• Better Business Bureau
• Yellow Pages

Make sure you have a presence on all these platforms because it becomes extremely difficult to judge which platforms are trusted by maximum number of people.

Let us explain it by a simple example: A doctor did not list himself on Yelp, but customers still gave feedback and reviews on the portal. The timings and the phone numbers mentioned were all incorrect. Potential customers were turning into unhappy users as they were unable to communicate with the doctor.

In this situation, it would have been better if the doctor had claimed the business page and submitted correct information. Even if you received a negative review, at least potential customers now have a way to communicate with you. That is why it is important to spread out on all the portals where your customers might be present.

Encourage customers to upload the product in use

While you may be promoting your product or profession with high-quality pictures and videos, encourage your customers to upload pictures too.

77% of people say customers’ photos influence their buying decision more than professional pictures. The customer’s picture builds trust and gives authenticity to your brand which helps in improving your online reputation.

Find ways to get your customers to review your brand with pictures. A profitable giveaway, a chance to be featured on social media, are a few ways to get the customers to post pictures along with a review.

GoPro is benefiting from this marketing technique for many years now. They encourage customers to upload pictures that they have taken from their GoPro devices. It not only encourages customers to upload pictures on social media but also helps in increasing the conversion rate.

Respond to the public on social media

Social listening is a process that brands and individuals use to monitor social media channels for mentions, competitors, products or ideas which are relevant to their niche. This information is used to analyze the information for actionable insights. The action can be anything depending on the goal, like responding to a review or strategizing marketing for the future.

Customers will be talking about your brand on social media, make sure you notice. Thank the ones who have appreciated your business and maybe provide something extra which will keep them loyal to your brand. The ones who have left a negative comment are also important as this is where your customer service enters the testing waters. It is crucial as you want to defend your brand but would not want to start an argument with the customer.

Strategically plan your reply to a negative comment, address the issue at hand and provide the customer with a reasonable solution.

A restaurant received a negative review from the customer on Facebook. The restaurant apologized for the mistake but also moved the issue to another channel so that they can resolve the matter more privately.

Start working on your blogs

The best way to improve your online reputation is to build a domain authority which can be achieved by blogging.

A huge part of lead generation depends on blogging. Publishing quality content on a regular basis will help in SEO. Thus, helping in increasing inbound and outbound links.

Diesel cafe has a website and a dedicated blog section where they update their clients on new arrivals in the menu. This way the cafe is increasing their authority on search engines. 

Take advantage of tools that monitor your online reputation

How would a business know if their reputation in the market is good? Businesses can easily monitor reviews on their website and social media, but that is not enough to assess your online reputation. 

For example, a business has mentioned you in a negative light on their blog. Will monitoring Google and Facebook help? Would you ever get to know about it?

This is why it is important to take advantage of tools like Google Alert to monitor where your business name is being mentioned. 

Reputology is one of the dedicated solutions to help you analyze reviews and comments. The tool algorithm identifies the emotion of customers and finds an appropriate reply to the same. Some other important tools are: 

1. Mention
2. Buzzsumo
3. SentiOne
4. Chatmeter
5. Social Mention

The above screenshot shows a tool called Mention. When searched for Swiggy, it shows all the results where the word Swiggy is mentioned. It also shows the influencers who are using the brand name. A must-have tool to keep track of your online reputation. 

Partner with influencers

Influencers have the power to convince people to buy a product or do business with you. Just like user-generated content, they have the power to create social proof for the business.

Brands need to find appropriate influencers according to the niche of the business.

Instead of brands promoting their own image on their own page, influencers can show the product in use. People follow and listen to influencers because of their expertise in a particular area and when they approve of a product, it highly influences the decisions of consumers.

Skinny mint collaborated with Kylie Jenner to market their brand on her social media profile. She uploaded a picture with their product on her Instagram profile with an engaging caption.

Showcase testimonials

As we have talked about it above too, encourage customers to write reviews and add pictures in their reviews. Gathering a lot of reviews is not going to help your business unless showcased on appropriate platforms. Wherever the potential customer might search for you, reviews and testimonials should be present there. Make sure you showcase the name and designation of the reviewer. The designation must be in accordance with your business functionalities. For example, for a restaurant,  a food blogger providing reviews makes it a credible source.

A local dietitian has a dedicated section of reviews on her website that showcases reviews of the customers who have benefited through her diet plans. Before and after pictures of customers make it more authentic.

Steps for fixing negative reviews:

1. Build good reviews to suppress bad reviews- While business owners can not control the feedback customers leave on your website, they can dilute negative reviews by building up positive reviews.
2. Read the review and check if you need to change something- A negative review surely does affect your brand’s reputation. Think, is there something that needs to be changed in your business? One feedback might have affected a lot of your customers. Analyze the review and your business strategically.
3. Respond to it professionally and with a solution- Only one customer leaves a review (good or bad), a lot of them read it. So respond to every review that your brand receives.
4. Dilute negative reviews in SERPs- Like mentioned above, dilute the impact of negative reviews by an overpowering positive development. What if you are not getting enough positive? Take the help of a global reputation management agency. Talk to the critic on a private channel- While you are dealing with the negative review on a 3rd party review portal, make sure that you also email or call the concerned person to apologize and give a valid explanation for the issue.
5. Turn them around- Keep in mind the people who review you online can become the most influential fans of your brand.
6.  On the whole, if you or your business reputation has been damaged, it can be reversed. Also, if you are trying to build a reputation on the internet, it can be done by following the points mentioned above. Through an efficient online reputation, you can create the utmost credibility and trust for yourself or your brand. A good online reputation can help create a good perception from existing or new customers; ultimately resulting in increased sales and revenue of your business.

The post Online Reputation Management Tips For Small Businesses And White Collar Professionals appeared first on Diggiecorp Blog.

In the changing business environment, making advancements in competitive measuring, monitoring or management strategies has become crucial. Hence, businesses are using Competitive Intelligence (CI) to obtain the necessary insights into the market and identify what their rivals are doing.

Methodically examining competitive intelligence helps you figure out the following questions:

• How to understand and compete in an ever-changing market climate?

• How to identify your competitors and the unique strategies that they follow?

• How to gain sophisticated insights to beat your competition?

• How to formulate an effective competitive strategy?

• How to follow the latest marketing, growth, and conversion strategies?

Stage a Successful Cloak-And-Dagger Operation

CI enables better business performance and accelerates your competitive win rates. It involves amassing the scattered bits and pieces of facts, observations and rumors, collectively termed as data. Then a team of experts performs pooling of these bits of data known as information. After integrating the absolutely important data, the significant information undergoes distillation. The information so analyzed is called intelligence that brings market insights to empower your business.

Take Better Decisions

Data helps businesses analyze their growth strategies and figure out the essential missing elements to acquire the competitive landscape. This information helps them find any market gaps and exploit the weaknesses of their competitors. Therefore, you must spot your existing and emerging competitors, and keep a watchful eye on them to gather data.

Competitive intelligence is all about evaluating your business strengths and avoiding or minimizing threats from established and emerging competitors with better decision-making. It brings agility to the following decision-making strategies with the changing industry dynamics:

• Strategic decisions: These are long-term decisions that are based upon strategic planning in harmony with the mission and objectives of your business. CI not only appraises business, but also helps discern the rivals and their strategies and set business goals. Therefore, you can overcome all the present and future competitive challenges and market hurdles. Besides, you can make strategic decisions for the overall planning of your business.
• Operational decisions: These are medium-period based decisions that are not frequently taken. Majorly, operational decisions are related to production and industry growth. With competitive intelligence, you can evaluate how your competitors are selling their products and exploit the market gaps in the best way to enhance your profit margins. This helps take more effective operational decisions in various operational aspects.

• Tactical decisions: Tactical decisions are short-term resolutions that are made in connection with issues such as capturing market share and collecting maximum revenues. Intelligent data helps you make wiser tactical decisions to grasp the potential market and competitive opportunities, thereby enabling you to assess moderate uncertainties in a cut-throat market environment.

Improve Business Framework 

Mirror your competitors’ business strategies and unearth their tactics to advance your market framework and processes. Competitive intelligence aids you to understand the weaknesses of your business rivals and identify innovation opportunities. Also, it helps you in informed commercial planning based on next-generation business concepts.

• STRENGTHS: Business strengths are internal positive attributes of your business that stimulate your growth. Competitive intelligence helps you identify your uniqueness and analyze competitive advantage.
• WEAKNESSES: Competitive intelligence helps you classify your business weaknesses. It helps you in adopting the best practices of your competitors to make improvements in your own business strategies.
• OPPORTUNITIES: Gather and analyze intelligent information about the latest market trends and your key competitors. Therefore, exploit competitive opportunities and build a plan for your business growth.
• THREATS: Competitive intelligence notifies you with an early warning for disruptive changes in the competitive landscape. It helps you accentuate the aggressive menaces to create and implement defensive strategies, thereby overcoming the threats from your competition.

CI gained through SWOT and TOWS analysis helps you:

• identify and utilize innovation opportunities
• polish product development strategies
• harness disruptive technologies
• filter win-loss strategy
• benchmark performance
• accelerate mergers and acquisitions

Profitable Customer Acquisition 

In this competitive ecosystem, customer-centricity plays a crucial role in business growth. With it comes the necessity to build and retain connections with potential and existing customers. CI aids you to outcompete your business rivals by crafting improved customer management strategies. The attributes of these strategies will expand your business value and broaden a loyal customer base.

• Support customer acquisition strategy: Competitive intelligence helps you create a supportive acquisition strategy. You will find out the best tactics and procedures to solve customer needs by monitoring competitors’ customer engagement activities and solutions for their customers’ pain points.
• Understand customer satisfaction strategy: The intelligent data gathered from analyzing the market and identifying your business rivals helps you work out the best solutions for your customers’ pain points. Also, impeccable customer support helps you listen to your customers and address their concerns.

Measure your Success

With competitive intelligence, you can create certain actionable strategies and processes that drive you closer to your business goals. These business battlecards determine the impact on sales, performance and growth with competitive intelligence programs. Therefore, it is wise to establish if the intelligent data is fueling your business towards growth or not.

• Establish metrics: Set metrics to define the quantifiable measure to check the success rate of your intelligent data performance.

• Determine the accuracy of your competitive intelligence: Ensure that the collected intelligent data signifies industry practices and trends that are helpful for your business.

• Win rates against competitors: Check if the intelligent information is beneficial for your business and helping you to outstand your competitors.

• Achieve notable sales cycle length:  Make sure that the sales cycle length achieved after employing competitive intelligence programs is significant.

• Influence your revenue: Evaluate if the intelligence-gathering efforts are making a difference and influencing the total revenue generated by your business.

• Get feedback from a customer-facing team: Coordinate with your company’s support team to share ideas and results from the use of competitive intelligence. You can ask the following questions:
  • How do they use competitive intelligence?
  • Do they use the data on a daily basis?
  • Do they have any data usage specifications?
  • What more can be added?
  • Did they hit their target?
  • Are there any issues with value pitch?

A complete attainment of sophisticated and granular competitive insights can effectively guide your strategies. Competitive intelligence augments your key business decision capabilities to drive growth.

Since there are multidimensional data sources to collect facts, reports and statistics about competitors and up-to-date market trends. Therefore, a sharp focus is required to mark a successful intelligence-gathering effort.

The post How to Drive Growth With Competitive Intelligence appeared first on Diggiecorp Blog.

Before I discuss the gamification examples in business, let us reiterate the fact that all of us have participated in different forms of gamification knowingly or unknowingly. Most marketers have heard the term gamification more than once by now.

Have you ever collected flyer miles and redeemed them on your next travel plans? Ever spun a wheel to win a discount voucher, or felt tempted to buy a product because 500 people have also bought it? These all are examples of gamification used by businesses. In marketing, gamification ideas are used strategically to influence customers’ purchase decision or to make them perform an action.

In this article, we have discussed the following points:

• What is Gamification?
• What are the different types of Gamification?
• Best Examples of Gamification
• How to Gamify your online business
• 5 Possible Ways to Gamify your eCommerce Store

Let’s get started…

Also Read: 101 Actionable Tips From Experts On Running An Ecommerce Marketplace

After a severe earthquake hit Portland, ‘Keep Earthquakes’ Weird website was created as a part of social awareness. The website imparts knowledge on earthquake safety and survival through an alphabetical list. Every letter when clicked opens up another page that imparts knowledge regarding the safety tip. The site also offers a humorous take, for ways in which they can keep the Portland spirit alive. In return, the website imparts a driving & incentivizing user behavior; a good way to spot a silver lining.

(Source: 4 food)

The whole website of ‘4food’ is basically one exciting game. Check the section where people can read more about the company or the section where the company imparts knowledge about their services. You can also create your own burger on the website. For more details, you can watch their YouTube videos.

The gamified experience of a website engages customers, helps them understand more about your business and appreciate the business’ top quality food. If properly conducted, gamification can serve many objectives such as boost a company’s performance/reputation and help the brand increase their social media popularity

(Source: Stich fix)

‘Stitch fix’ is a subscription-based eCommerce website; one of the conversion pointers is to gather a maximum number of email addresses to engage them. While normal eCommerce websites are reducing the size of their registration forms for maximum response, Stitch fix has gamified the registration experience. They added an engaging questionnaire that people would want to answer and register on the website.

(Source: LinkedIn)

Gamification is not the first thing that comes to mind when picturing LinkedIn, as it’s a B2B platform. But actually, LinkedIn has subtly but very successfully integrated gamification into their services.

LinkedIn Profile Completion bar is one great example of gamification. It not only displays the percentage of profile information you have filled in, but also motivates you by giving hints on how to reach 100% profile strength real quick.

Another gamification of LinkedIn is the profiles strength shown in a circle. How much the circle is filled symbolizes each person’s profile strength. This visual trick is highly successful because it continuously motivates the users to update their profile, change their jobs and remain active on the platform.

(Source: eBay)

EBay, an eCommerce marketplace for buyers and sellers used gamification to ease the process of e-auction and bidding. So the process of bidding in itself is a game and it also provides ease for the buyers who want to bid on the product. EBay made it easy for buyers to take up the challenge. When customers finally buy the product they experience the joy of winning even after paying more than the expected amount.

The online e-commerce website ‘Woot’ ran a campaign where they offered a deal of the day. This attracted customers to visit the website every single day. They released the daily deal at 12 noon central time and offered unique products at a competitive price with a limited stock. The FOMO effect came into play immediately and customers rushed to grab the opportunity. Woot enjoyed unprecedented traffic and some of the highest conversions of all time!

(Source: Sand Cloud)

‘Sand Cloud’ uses the spinning wheel gamification strategy. When a customer moves the cursor to the tab closing button, a spinner pops up on the website. This engages the customers to spin the wheel, just to check their luck once. To spin the wheel customers have to enter their email address. Spinning the wheel may get them a discount of $5, 20% or sometimes even 50%. When they receive the discount, they get a sense of winning and want to utilize the discount immediately. Thus, gamification glues the customer to the website.

(Source: The Farmer’s Dog)

The Farmer’s Dog is a New York-Based eCommerce website that uses gamification to inform visitors how it converts fresh veggies and meat into healthy ready-to-eat pet food. As the visitors scroll down the website, the slider moves across the image representing the cooked and uncooked food. Simple scrolling might not appear to be much of a game, but it still helps the company stall visitors on a specific image, only to see the slider move and focus on their ‘healthy’ food.

The post Best Gamification Examples & Ideas for Online Business appeared first on Diggiecorp Blog.

Digital Marketing has multiple benefits, and an effective digital marketing plan can assist businesses in streamlining their business operations manifold. The internet has transformed the world into a global village, with approximately 67.5% of global internet users. Leveraging the internet for marketing strategies will produce tempting results for all business sizes. With a well-planned digital marketing plan, businesses can seamlessly reach out to their target audience all around the world.

A tailored and right digital marketing plan presents an opportunity to streamline the marketing operations and effectively use digital marketing channels to expand their consumer base and promote their services. So, this blog presents a roadmap to formulate a successful digital marketing plan for a business. It presents the advantages of the digital marketing industry and lays down a beginner’s guide to utilize it to your advantage.

Advantages of a Digital Marketing Plan

A highly structured digital marketing plan for action steers your business toward success with well-planned strategies. Implementing agile and calculated measures in your digital marketing plan will reap numerous benefits listed below.

1. Provides Industry Insights
2. Assists in Determining Business Goals
3. Steers Department Co-ordination
4. Improves Efficiency of the Business
5. Helps in Finalizing the Time and Budget Allocation
6. Get Acquainted With Your Target Audience
7. Increase your Return on Investment
8. Boost Your Productivity
9. Reformed Analytics and Optimization

A digital marketing plan will guide you to your goals and help you benefit from your business. Next, we will discuss the components of a marketing plan.

Digital marketing strategies aligned with one’s business goals guide toward the required goals. Now, let us dive into the guide to creating a digital marketing plan for businesses that will produce effective results and enhance operations.

Steps to Build a Successful Digital Marketing Plan

A well-planned digital marketing plan affirms a successful expansion of services digitally. Expanding your business using a suitable framework assists small companies in competing with large and established enterprises. Given below are steps that can help one attain desirable results.

Step 1: Define Your Business Goals

The growth of a business highly depends on the set goals and the measures taken to achieve them. A thorough analysis of your SMART framework that assists in formulating a business plan in a specific, measurable, achievable, realistic, and timely form while also aligned with your required business strategy formulates a profitable plan of action. Define your online value proposition while considering the 4 Ps of marketing- product, price, promotion, and place.

Furthermore, consistently defining goals and evaluating strategies helps businesses overcome stagnating barriers. Business owners can develop KPIs (Key Performance Indicators) and adhere to a planned direction. Additionally, by following the RACE framework- react, act, convert, engage- business owners can analyze and adjust the marketing plan according to their needs.

Step 2: Identify Your Target Audience 

The primary aim of a digital marketing strategy is to build traffic and increase the global reach of a business. Identifying the customer persona of your target audience and catering to their needs is of utmost importance. You can identify your target audience by conducting thorough market research and analyzing potential competitors while also understanding the pain points and preferences of your client base. Formulating a content strategy that aligns with your audience’s preferences will give a head start to the marketing strategies. These plans include consistently monitoring analytics, market competitors, user feedback, customer behavior, and more.

Step 3: Choose the Right Digital Marketing Channels

After identifying their target audience, businessmen can employ digital marketing strategies for their business through popular channels such as social media platforms, content creation, pay-per-click marketing, email marketing, and more to utilize the benefits of the online ecosystem.

Additionally, smart budget allocation is also essential through paid search and social media advertising, email marketing, content marketing, and SEO marketing strategies ranging from high-performing channels to moderate budget allocation. Multiple digital channels that are used to increase the reach are listed below.

• Search Engine Optimization: SEO utilization assists businesses in increasing brand awareness. It helps recognize targeted keywords and attract the target audience. It aids in tracking, analyzing, and optimizing the online ranking of a business. 
• Email Marketing: Email marketing helps build a positive relationship with potential customers. Recognizing your consumer persona and producing a personalized email marketing strategy will ensure a positive impact on your business.
• Content Marketing: Promoting the brand and introducing new customers through informative content builds customer loyalty while providing readers with valuable assets and more. 
• PPC Marketing: The pay-per-click ad campaigns are known to yield better results when organic marketing campaigns are difficult to attain. It assists in increasing brand awareness. 
• Social Media Marketing: SM marketing requires a tailored strategy to attain performance-driven results leading to qualified lead generation. A well-structured social media plan assists in increasing business manifolds. 
• Video Marketing: The modern attention span can be attracted through video marketing. With high shareability and engagement prospects offered by the marketing strategy, this prospect increases the ROI of a business. 
• Online Reputation Mangement: ORM services are essential to maintain a loyal consumer base with the credibility offered by the business. A well-maintained online reputation yields high returns and is an effective marketing strategy. 

Step 4: Develop a Content Strategy

Developing a content strategy is essential while preparing a digital marketing plan. An effective order to follow while strategizing the content begins by planning the content with a website traffic estimator to identify high-potential topics, and reaching out to the target audience through inbound marketing and planned campaigns.

Planning content after reviewing consumer journeys using analytics such as Google Analytics, Semrush, and Meta Insights to inspect the best platform with the highest return on investment. Preparing valuable and engaging content and making personalized AI-driven content will bear successful outcomes.

Step 5: Implement Paid Advertising

There are multiple ways to generate traffic on your website. Some require monetary funding and are known as always-on marketing, which includes paid, earned, and owned strategies. The methods can be implemented after a strategic content creation of your business.

• Ad Words Campaigns by Google: Adwords is a product by Google that displays the banner of your business on the platform. It is feasible for all business sizes as it only charges money when there is any click on the banner. 
• Yahoo Advertisement Solutions: Yahoo advertisements are paid solutions for businesses with good ad budgets. The platform publishes ads on its homepage at the access of millions of search engine users. Therefore assisting in targeting region-based ads. 
• Social Media Campaigns: Social media platforms such as Facebook, LinkedIn, and X (formerly Twitter) accommodate growing users worldwide. Social media Campaigns assist businesses in targeting a global audience. 

Furthermore, channeling retargeting strategies on the internet is another way of penetrating the cyberspace of a potential client. These are chosen by business owners to convert leads into customers by taking advantage of AI-powered advertisements. Modern AI technology has analyzed vast details and data and identified the patterns of the audience to predict user behavior. The retargeting process begins with the segmentation of the audience, followed by setting clear goals, testing, and then monitoring to adjust accordingly.

Step 6: Utilize Social Media Marketing

Social media marketing is the most effective digital marketing strategy with 63.9% of the world’s population on the internet. The best social media platforms for your online businesses are LinkedIn, Instagram, Facebook, X (formerly called Twitter), and more.
Source:datareportal.com

Taking calculated steps for effectively leveraging the platforms, such as setting up the key performance indicators (KPIs), posting engaging content consistently on these platforms, utilizing the large proportion of the influencer market through PR and outreach, and finally, evaluating the strategies through multiple analysis tools to make data-driven decisions.

Employing social media marketing strategies in your digital marketing plan assists in increasing brand awareness, trust, and authenticity, promoting high revenue returns.

Wrapping Up

The modern business scenario presents monumental opportunities for new businesses to flourish and for traditional enterprises to expand their services by leveraging the benefits of the digital marketing plan. This blog covered the steps to create a widespread and successful marketing strategy that ensures thriving results. Utilizing the complete advantages of these marketing strategies, a businessman can boost their business manifold. You need a well-planned strategy to capitalize on and maximize the benefits of a good digital marketing plan. Consult market experts to provide an optimal digital transformation to your enterprise.

The post How To Create a Digital Marketing Plan For Online Business in 2026 appeared first on Diggiecorp Blog.

During the initial phase you have zero customers, zero followers on social media, zero recognition and very little capital to invest in acquiring new customers. During the initial phase you have to find inexpensive options to create a name for yourself in the market.

One of the best ways to spread your brand name across your niche market is by getting yourself covered in media.

There are plenty of benefits of getting your brand covered in a popular media publication, some of which are: –

• Increase in brand visibility
• Easy user acquisition
• Interest of partners and investors
• Easier recruitment

Below we have mentioned some tactics to get your startup featured in media/press. Follow the point which align with your business and get your brand recognition.

Throw an Event

Everyone loves to attend a party, Right? Same is the case with reporters. Do not do anything quietly, like a product release, store opening or something big, just throw a party. Invite all the reporters you know of, tell them why attending your event would be helpful – A small investment can result in a big ROI.

The event does not have to be a huge event but just make sure the reporters have a great time. If they do enjoy your event you have reserved yourself a permanent seat in the publications. After the completion, create a press release with details like who, what, where and why. Sent the press release to the reporters who attended the event and otherwise for reference while publishing the post.

Focus on Relation Building

Getting yourself published in the media is a time consuming task. The company should first focus on building relations with the reporters. Do not just randomly build relation with any reporter; make sure they are covering your niche. Once you build a relation with the reporter of your niche, it will help you at a later time. Relation building does not always means giving gifts, talking about their latest vacation or giving them passes for an event can also do the trick.

Remember to be tactful when using this approach as you do not want the reporters to feel you are offering them a bribe. Do not make the relation feel like a transaction. Understand the common interest point and connect with it.

Piggyback on trends

Reporters usually do not cover a brand in their news as it mostly looks like an advertisement. Journalists and media houses prefer to cover news related to latest news or trends. To be covered by media publications make sure that you fit your strategy into the latest theme.

You need to find an empty space in the market and create strategies how your company can fill in the void. Also keep a tab on the latest content marketing trends that will yield your business success.

For example – An ecommerce company that sells beard-related products for men, breadbrand, was able to get themselves featured in New York Times article which was regarding the renaissance of barber shops.

Offer an Exclusive

Like every other sector, media publications also competes among them striving to be the top media house. If you are trying to be published on renowned publications like Wall Street journal, New York Times, Etc., helping them cover an exclusive story.

An exclusive makes sure the publication you are partnering with will break the story before any other publication does. When you offer an exclusive to the publication, make sure you make the most out of it otherwise you will hinder all future opportunities with the publication.

Once the media house you partnered with has released the exclusive, offer a press release to other publications who would be interested in releasing your story.

Get involved in local events

If you want to get yourself published, you need to keep an eye on the local events that you know for sure will catch media attention. Get you brand involved in the event deliberately.

If you want the attention to be towards your brand on the local event make sure you do something different like keeping the staff wearing similar color or making a formal announcement about your presence by a press release. You can also host a local event and invite media personalities to it. This will bring more attention to your brand and help in making your debut in media.

For example- Sign up for a speaker of an industry event or volunteer your staff for charity event.

Further read: Improve your business’s search engine visibility with these local SEO Tips 

Sponsorship

If you want to spend less money and want to market your brand and generate exposure, then one of the best ways is to sponsor events happening in your niche market. This will help you in getting your name out in the market.

If your business is a lead sponsor on a given place, you will get mention in every media channel of that place. For example: – “The Christmas celebration event is brought to you by [Business name]”. Every place where the event is covered, your brand name must tag along; this positive mention will help in gathering attention of potential customers.

 Viral Marketing

Till now we were using the approach where when a news is covered by media it will gain the attention of many others. However if a brand uses viral marketing approach they do not have to approach the media – the media house will want to cover the brand.

Brand has to put in a lot of thought when deciding what their approach is to market their brand. As huge number of people connect and engage with the viral content, the media will want to cover the news automatically.

Paid PR

If you are want yourself to be featured in a media channel but do not have the time or resources to plan the above mentioned points the best thing is to resort to outsourcing the work to a PR firm.

A PR firm has good relations with journalist and media houses and has clearer idea of how to craft your content so that it catches the attention of media.

Over to you

After you have gone through the entire article, you must have understood that getting yourself published in the media is not a daunting task. It just requires understanding of who you are preaching; building relations and analyzing the demographic you are trying to reach.

Keep your focus on your end motive, whether it is selling a product, trying to get investors for your startup or simply grabbing media attention for your business.

P.S: You cannot take a back seat and let press do the wonders and engage people. It is very important that your business is purposeful.

The post How To Get Your Startup Featured In Media appeared first on Diggiecorp Blog.

But the real reason why memes are so effective is because they’re almost impossibly straightforward. The meme format is perfect for taking a single idea and expressing it in a clear, clever way in a format that is perfect for sharing on social media sites like Twitter, Facebook, Instagram and more.

All of which, by the way, happens to be exactly what you’re already trying to do with the types of visual content that you’re creating as marketing collateral.

What’s In a Meme? Turns Out, Quite a Bit

But just how popular are memes as a format? In a word, very. In October of 2016, Google Trends reported that earlier in the year searches for “memes” had literally outpaced searches for “Jesus” – which itself had been the most widely used search term consistently since 2011.

Take a look at some of the following meme-related statistics and see how many of them overlap with the results you’re already trying to generate with your marketing collateral:

• According to one study, 87% of page interactions on Facebook happen on posts that have photos. Not one of the other types of content receives more than 4% of post interactions.
• Facebook, Twitter and Pinterest drive most traffic to external websites like your own domain. What they all have in common is the fact that their users value visual content among all other types.
• YouTube has become a particularly powerful avenue for meme propagation, particularly when it comes to viral videos.

Memes are nothing if not simple, clever, catchy and shareable – basically, all of the boxes you’re already trying to check when you create a piece of content and send it out into the world.

So from that perspective, yes – memes absolutely have a place in your visual communication and marketing efforts. They’re a tool, the same as anything else. It would be a shame not to at least attempt to make use of every last tool in your proverbial tool belt at some point during your day.

Memes are also inherently tricky, however, which is why they also require you to keep a few key things in mind.

The Art of Memes

Many people look at memes as a purely innocent or creative endeavor, which can make the act of actually using them for something as “business-centric” as marketing somewhat difficult if you don’t approach it from the right situation.

People are willing to put up with a meme being co-opted for marketing purposes provided that you’re using the meme correctly. There is no better, more efficient way to find a large group of people laughing at you and not with you than to use a meme in a way that is completely oblivious to its original intention.

Use sites like KnowYourMeme.com to research memes that you’re thinking about using from a few different angles. Not only can this be a quick way to make sure that you “get the joke,” but it’s also a perfect way to see which memes are hot right now and which are far past their expiration date.

Meme culture evolves incredibly quickly, so an image that is popular today may be totally forgotten by the end of the week.

If you’re going to attempt to create a meme and use it as part of your marketing efforts, make sure that A) your intention matches the original joke at the heart of the meme, and B) make sure that you see it as more than just a tool to sell your product or service.

The same is true with the types of Infographics that you create with a tool like Visme (which I founded), but people tend to view Infographics from a bit more of a cynical angle than they do memes.

You would never use something like an Infographic to just visualize your product’s spec sheet and call it a day. You would use it to tell a larger story or to hit at a larger point, creating an emotional response within your audience along the way.

The same is true with the types of presentations that you’re designing – they’re less sales tools, more educational and informational tools.

You need to look at memes from the same perspective. You’re making your own comment about a larger trend and idea not to create a sale, but to provoke a feeling or to start a conversation. Once that conversation has begun, then you can worry about that eventual sale.

Luckily, tools like Visme are also great for creating social media graphics, memes and other types of visual content.

Because memes are just another extension of your visual marketing efforts, you also don’t need to be a graphic designer in order to make the best impression in this format. Take a look at this free eBook that we designed about how non-designers can create compelling presentations and other types of visual collateral for more information.

The Once and Future Meme

The thing that Infographics, presentations and memes all have in common is that they’re a way to make your brand much more approachable to a modern audience. It’s not the equivalent of a cold call or a face-to-face interaction at a trade show and viewing it that way is a recipe for disaster.

It’s a way to tag someone’s joke, or to show people that there are real humans with real sense of humor behind the brand that you’re representing. It’s not the type of thing that is appropriate for every last situation, certainly – but when you do have an idea that would be best expressed in the meme format and you have selected the right meme, it would be a shame not to take advantage of it.

The post Do Memes Have a Place in Your Visual Communication and Marketing Efforts appeared first on Diggiecorp Blog.

Not just offline, this consumer behavior applies to online shopping too. When shopping from online store, the price of the product is right next to the product image and name. After checking the general look of a product, price is the next thing that qualifies a product for final purchase. The decision to buy or not to buy a product is taken only after this.

So, before you price a product, it is important to understand some psychological triggers that improve profits as well as customer satisfaction. Following is a list of various kinds of pricing and major triggers (associated with them) that businesses can use to their discretion, as per suitability.

1. Charm pricing

All of us have seen the charm of number 9. Every supermarket store is packed with products whose price ends with number 9. In an experiment conducted by MIT and the University of Chicago, a standard women’s clothing item was tested at the prices of $34, $39, and $42. The item that was sold the most was priced $39, even more than the cheaper $34 price.

2. Round Number pricing

According to strategy business, 57% customers prefer whole dollar amounts (e.g. $10) and 4% are okay with half dollar pricing (E.g. $10.50) Some people prefer simple pricing rather than messy pricing as the latter just distracts and seems unnecessary. The image below depicts why different type of people get attracted to different pricing. If you own a business or are about to launch, you need to understand this about your target audience before pricing your product.

3. Syllable

The number of syllables or how we read/pronounce a price affects the decision-making process of online buyer. The one which is easier to pronounce converts better than longer syllable pricing. For instance, among twenty-seven eighty five and twenty-seven sixteen, the latter will convert better as it is easier to pronounce.

4. Anchor effect

Placing premium product (or service) along with standard ones increases sales of the standard option. Customers view the less expensive option as a good bargain (compared to the higher cost product). Selling a $2000 watch is easier when you put it next to a $10,000 watch.

Also Read: 6 Creative Ways to Promote Your Product on Social Media

5. Omit the currency sign or use small fonts

According to Cornell researchers, customers see a currency sign as a metaphor for the pain of spending. Currency sign like $ creates an unconscious cognitive barrier to spending. When the currency sign is present, customer concentrates on the price rather than the product. To increase the chances of conversion, businesses should omit the currency sign completely or keep the font of the sign smaller than usual.

6. Think of 3c’s

When you are about to decide the price of your product, put it through the lens of Cost, Customer, and Competitors. Do not let just one factor dictate your pricing strategy. The amount of money you spend to create the product/service, the categories of customer you are trying to sell your product and the price range of your competitors, all must be taken into account. Considering these things, you will be able to come up with the perfect pricing.

7. Odd Numbers

According to a study by Marketing Bulletin in 1997, a consumer prefers to buy products whose price end with odd number especially 5, 7 and 9. If a product is priced $47, customers would readily buy it instead of buying a $46 product.

8. Useless price points

Dan Ariely explains in his theory that a business should try and add a useless option along with their products. While no one will choose the useless option, it may make the other product with similar pricing more attractive, thus increase sales. Understand more about such useless options below.

The Economist reportedly offered three different subscription offers
• A one-year online subscription – $59
• A one-year print subscription- $125 (Useless option)
• One year online and print subscription – $125

Dan Ariely conducted this experiment and found that among all pricing options, 84% of people chose the third option. In the second experiment, he removed the useless option and checked the results. Surprisingly, 68% people chose the first option and 32% chose the third.

9. Buy one get one free

This pricing strategy makes the customer pay the full price of one product/service to get another free. The psychology that is working is greed. When customers come across an offer, they forget their logics and buy the product just to get the free item. Besides giving a free item, you can tweak the offer in different ways, like-

-Buy one and get 30% discount on second product
-Buy 3 get one free.

All these options will have the same effect as BOGOF (buy one get one free).

10. Scarcity

This psychological trigger if used wisely works wonders with people. The less the quantity of product/service, the more is the perceivable value. Expedia uses this technique on their pricing page.

This way they entice the customers, that the hotel is in high demand and the customers should book before losing their chance.

11. Customer-segment pricing

In some cases, different customers can be charged differently for the same product/service. For example – The entry charges for a theatre for a student or senior citizen is much less than normal entry charges.

12. Product-form pricing

Different version of the same product is priced differently but it is not always proportionate to their cost. The difference of price between iPhone 7 – 32 GB and iPhone 7 – 256 GB is an apt example of this sort of pricing.

13. Prestige pricing

Prestige pricing is also Known as image pricing, this is one of the most widely used practices. Some companies price their products artificially high, just for the sake of image that it brings along. Products are priced high only for the exclusivity or luxury that they bring to a customer. Luxury goods are specially priced this way.

14. Channel pricing

The place from where a product/service is bought is a big factor considered while pricing a product. The price of a product/service is different when bought from different channel in the same city. For example:- When a bottle of water is bought from a five star restaurant from ABC city it is priced differently as compared to water from a local vendor.

15. Location pricing

The same product is priced differently in different locations, even though the cost of the product is similar but the retail price differs at different places. Government policies, transportation cost and other such factors play vital role in determining such prices. For example: – the price of Lays chips when bought normally and when bought from a tourist destination differ considerably.

16. Time pricing

Prices of a product vary according to time/day/season, etc. The best example to explain this is restaurants change their prices of weekdays and weekends on a regular basis. You must have seen that early bird dinner prices are different from normal dinner prices; that’s also a form of time pricing.

17. Psychological discounting

Psychological discounting is when a product/service is priced higher and then a discount is offered on it. This strategy is usually adopted by e-commerce platforms during sales as it is a zero-loss game.

18. 10 for $10

We have all seen this offer in supermarkets. Consumers think that they have to buy 10 products to avail the deal, so they will load their shopping cart. This offer plays with the psychology of the consumer and leads to increasing the sales of the product.

19. Time over money

Researchers suggest that entrepreneurs should quit selling the product for money and start selling it for time. If the brand wants to offer personal experience to their customers, they must focus on making their time memorable.
For instance, the two distinct signboards at a lemonade stall read,

1) Spend a little time and enjoy ABC Lemonade
2) Spend a little money and enjoy ABC Lemonade

The sign stressing time attracted twice as many people to buy lemonade who were willing to pay twice the amount.

20. Longer payments terms

Now that everything is available on easy EMI option, companies have stretched the payment over a longer period. Longer payment terms allow sellers to lower the monthly payment amount. Consumers often worry less about the interest rate rather they check whether they can afford the monthly payment or not.

21. Power of context

Economist Richard Thaler researched regarding the power of context. Consumers are ready to pay higher prices of a particular product if they are given subtle cues that justify the premium prices. Perception plays crucial role in influencing their evaluation of prices.
For example – People prefer “multimedia course” over an eBook, even if the information offered is exactly the same.

22. Some people believe more the price, better the quality

For few products, consumer believes that higher the price means higher the quality. This is especially valid for beauty products. So while pricing a product keep in mind the quality/category of the product.

Also Read: Product Selling & Customer Experience Rules are Similar Online and Offline

23. Discount pricing

It is no secret that consumers love sales and discounts. From increasing traffic to offloading unsold inventory, there are several reasons why sellers offer discounts. Adding discounts to your pricing will help in attracting price-sensitive customers to your website.

24. Free shipping/ warranty

When the word free is allied with the price of the product, the consumer is attracted towards it inevitably. Marketers often combine free shipping/warranty with an expensive product to persuade consumers to buy it.

How should websites place the pricing on product page for maximum conversions?

25. Keep the font smaller

Researchers at Clark University and the University of Connecticut found that consumers perceive the price to be lower if the font of the price is reduced. The theory is that the human mind connects physical magnitude to numerical magnitude.

26. Comparing price (not always best)

Most entrepreneurs use this strategy to compare prices of product/services. It is a very good practice to show customers the different price range of the same product. However in some cases, it may hamper your sales strategy.

For example – A price comparison between the different seller of an e-commerce website is good while if there is price comparison of a specific medicine, customers would want to buy the expensive option rather than the cheaper as they are looking for quality over pricing.

27. Highlight discounts

When you offer sale prices along with previous price side by side- you make more sale as customers see the difference in the amount and calculate the money they are saving. To make this price strategy work, many sellers use the trick of changing the font, size, and color of the discount price.

Also Read: Colors & Conversions of a Website have a Deep Connection

28. Define what are you appealing- utility or pleasure

It is very important that the entrepreneur knows the target audience. Check whether the audience of the website is conservative or liberal spenders. An effective way to target the conservative is by focusing on utility and an effective way to pitch it to the liberals is by focusing on pleasure.

29. Reframe product value

When a product is available with EMI option, the seller needs to be very careful how they write the price of the product. Consumers like to evaluate the monthly cost to them rather than yearly. It is better to write $84/month rather than $1,000/year even though the average is same.

30. Make the context smaller

In a study by CMU, it was found that when the context of the price is small, it extremely affects the consumer psychology. You must have seen (or experienced) yourself that “$5 only” seems more tempting than $5 when you are going through a store. Here, the word “only” brings out the context of “smallness” and makes up buyer’s decision to spend those “$5”.

Final thoughts

Pricing a product is the trickiest part when you are ready to start your ecommerce business. While pricing a product, you require experimental attitude coupled with the intuitive feel for how you want your brand/product to be perceived in the market.

If you price the product too low, you will be able to get a lot of sales but your revenue might take a dip at the end of the month.

If you price the product on the higher side, you will give out a sense of luxury thereby attracting better-off clients. However, if the consumer finds a competitor with the same quality of product at lower price, they would surely shift.

That said there is never a wrong or right approach of pricing a product; it is all about understanding the value of a product and target audience. Experiment with the pricing and check which of the above-mentioned psychological trigger works for your business.

The post 30 Psychological Triggers To Keep In Mind While Pricing Your Product appeared first on Diggiecorp Blog.